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did you know?

A $35 t-shirt purchase pays an artist the same as roughly 8,000 streams.

Merch is undoubtedly one of the best ways for fans to show their support today, but there’s a few hang-ups: low-quality products, small profit margins, and large investment cost.

What’s the solution? Musicians First Apparel Co.

With our Musicians First-exclusive blend of fabrics, patented printing process, and artist-centric attitude, we can provide the highest quality of apparel while still keeping the artist and their success our top priority.

how are we better?

Icon_No Upfront Cost

NO UPFRONT COST

We incur all initial costs of materials and design work, meaning you approve the designs, and watch the money roll in.

Icon_World Class Designs

WORLD-CLASS DESIGNS

Our graphic design team is second to none when it comes to creating striking, unique and fashionable apparel.

Icon_No Minimum Order Quantities

NO MINIMUM ORDER QUANTITIES

Our printing process allows us to easily and sustainably sell “one-off” prints of any shirts, hoodies, or hats.

Icon_Eco Friendly

ECO-FRIENDLY

Our patented systems use up to 98% less water than other manufacturers.

merch program application

If you would like to be considered for our merch program, please fill out the form below.

vintage

SERIES

T-SHIRTS

Swatches - Vintage Series - T-Shirts

HOODIES

Swatches - Vintage Series - Hoodies

solid

SERIES

T-SHIRTS

Swatches - Solid Series - All

LONG SLEEVES

Swatches - Solid Series - All

HOODIES

Swatches - Solid Series - All

vintage thermal

SERIES

LONG SLEEVES

Swatches - Thermal Series - All

Hats

OTTO

RICHARDSON

COBRA

vintage

SERIES

solid

SERIES

Vintage Thermal

SERIES

Brand Ambassadors
April Rose Gabrielli
Artist

April Rose Gabrielli is an alt-rock artist, multi-genre producer, instrumentalist and engineer signed by BMG US. April’s music and productions have been heard on US & UK radio, as well as a variety of Spotify curated playlists. April is an official artist with Casio Music Gear, and is the co-founder of Nashville based production studio, “The Pear,” with Jacob Kulick.

Austin Giorgio
Artist

Known for his charismatic stage presence, warm tone, and ability to connect with a vast array of audiences, Austin Giorgio is a premier example of a successful independent artist. With tens of millions of streams and nearly 600,000 monthly listeners, he has built an incredibly strong and loyal fanbase, who love him for his willingness to create genuine, individual relationships with his listeners.

Jake Thistle
Artist

Born and raised in New Jersey, Jake Thistle has been featured on a variety of outlets, including CBS, Billboard, Variety, BBC, and more, for his unbelievable talent and outstanding personality. At just 19 years old, Thistle has achieved massive praise for his unique sound that combines aspects of rock, pop, and americana, and this praise is paying off as he continues to rapidly grow his following.

Kulick
Artist

Jacob Adam Kulick, also known as Kulick, is a Nashville based singer-songwriter, producer, and mixing and mastering engineer. Jacob is a Fender endorsed multi-instrumentalist signed by Sony ATV music publishing with over 8 million streams worldwide. He has touring credits with Sleeping with Sirens, The Rocket Summer, Andy Black, The Faim, The Spill Canvas and has shared the stage with New Politics, Third Eye Blind, Jimmy Eat World, Badflower and others.

Nick Walker
Artist

With proven success in both a live and studio setting, Nick Walker has quickly set himself apart as an artist with his smooth and striking melodies, and story-driven lyrics. Originally from Ohio, Walker spent time pursuing his career and developing his sound in Key West before moving to Nashville. He’s now making a name for himself in Music City, with a variety of shows and releases scheduled for the upcoming year.

Sam Gascon
Artist

A Nashville newcomer with a one-in-a-million sound, Sam Gascon creates unique, genre-bending songs that carry a twangy flair. Offering a blend of rock, americana, and soul, his music connects with a variety of listeners, and his powerful, full-toned voice makes him a spectacle for live performances. With his first release projected for the end of 2023, Sam Gascon is an artist to watch in all regards.

Stephanie Ryann
Artist

Former volunteer firefighter turned fashion model turned country artist, Stephanie Ryann is a woman who’s got something to say. Ryann’s unique vocal stylings showcase her influences from country, pop, and rock music, which has gotten her compared to the likes of Ashley McBryde and Sara Evans. Ryann has had the privilege of sharing a stage with several notable artists, including Cole Swindell, Tenille Arts, Jackson Dean, Morgan Myles, and more.

Taylor Dahlia
Artist

Taylor Dahlia is a pop artist and songwriter based out of Nashville, TN. Her music can best be described as alternative pop; with soulful melodies, unsettling lyrics and cinematic moodiness. As a classically and commercially trained vocalist you can find her in a variety of productions around Music City.

Troy Grove
Artist

Troy Grove has established himself as one of music’s exciting new backcountry voices, and he delivers with both timeless and new-wave country sounds. His authentic storytelling and raspy, cowboy tone is why in just one year’s time, he’s already logged over 2 million streams. Continuously breaking barriers with his own sound, Troy Grove is truly an exciting performer rising through the Nashville ranks.